Gebraucht. A friendlier way to buy and sell your pre loved goods

If Airbnb and Ebay had a baby, then it would be Gebraucht! is a community led e-commerce platform selling pre-loved goods with built in logistics. Still in its infancy, Jude's been working with this start up since conception.

Jude's worked very closely with the founders and stakeholders to realise market and product opportunities, customer segments, the overall brand vision and tone of voice. Currently responsible for all brand and product creative, she's been instrumental in building teams and pitching to investors. The first product to launch was an e-commerce app for iOS and an accompanying responsive website.

  • Scope:
  • Branding
  • Digital