Orpiva is a fashion aggregator that uses image recognition to search and filter online products. Customers can search via URL, image upload, or online content.

Cradle was asked to design an identity and responsive website for the brand.

A magnifying glass and heart was chosen as the brand emblem which demonstrates the ability to search content and buy what you love.

Neutral branding was key as multiple brands and items would be displayed on Orpiva.com. A friendly unisex tone of voice was established and content was created to help customers shop the variety of products and brands on offer.

  • Scope:
  • Branding
  • Interface
  • UX