‘Press’ is a cold-press juicery, with various stores and concessions across London. Cradle was asked to build upon their basic identity and create a range of imagery/collateral for online and offline promotional use.
We focused on emphasising the potency of the juices by using their key ingredients as props to reinforce the lack of concentration within each bottle and the nutritional value to be had. We used brand colours in the background to boost recognition, along with materials that customers would find within their premium outlets.
Collateral has been very well received by customers, the media and across social platforms.