Food packaging concepts for Tend Nutrition
Tend Nutrition is an emerging health brand producing 'auto-immune friendly' food and drink alternatives. Their ethos is that every ingredient consumed should have a nutritional and medicinal benefit to the mind, body and soul. Cradle was asked to concept packaging for a healthy energy snack bar and nut butters, this is the result.
Our intention was to produce designs that felt approachable, friendly, healthy and educational without being so premium that they would appear unobtainable. We will continue to work with this brand as they evolve their product offering and build their range.